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PRactical Pointers

PRactical Pointers

Striving for Recognition and Visibility? Try PESO

Let’s face it: the real estate business is competitive, fast-moving and ever-changing. A smartly developed and expertly executed public relations campaign can be the differentiator that a residential or commercial brokerage, developer, landlord, designer, architect, real estate investment or construction firm needs to gain — and maintain — a much-needed...

Summertime and the Business Reading is Easy

  The hazy, lazy days of summer are great for far more than logging beach time and sipping lemonade. Summer is also an excellent time to catch up on reading and to ponder the state of your business. It’s my favorite time of year to binge on books. Here are...

Do It In the Midst of Busy

“Do not wait; the time will never be ‘just right.’ Start where you stand, and work with whatever tools you may have at your command.” – Napoleon Hill  I’m often amazed at the how many people knowingly put off the important work of publicizing and marketing their businesses. I get...

Speak Up: Getting Your Share of Voice

Constant content, social media chatter and real-time news galore. It’s no wonder it’s hard to get a word in edge-wise. For businesses and brands looking to be a part of the conversation, strategy is critical. There are many ways to ensure a firm’s voice is heard loud and clear and...

Growing Personally and Professionally

Earlier this month, I had the honor of serving as a panelist alongside some of the Hudson Valley’s most accomplished women at a local event. Called “Planning Along a Lifetime Career Path,” the event was presented by the Dutchess County Regional Chamber of Commerce’s Women’s Leadership Alliance (WLA), an inclusive, supportive...

Media Moment – Dan Pietrafesa of Catholic New York

Members of the media and PR pros can be friends. Yes, really. That sentiment is the basis behind the “Media Moment,” a Q&A that gives our blog readers a better insight into some of our favorite journalists, reporters and media personalities. We ask some questions and our media pals weigh...

Media Moment – Tina Vaitkus of Pawling Public Radio

Members of the media and PR pros can be friends. Yes, really. That sentiment is the basis behind the “Media Moment,” a Q&A that gives our blog readers a better insight into some of our favorite journalists, reporters and media personalities. We ask some questions and our media pals weigh...

Why PESO is the Term all Businesses Should Care About

The way businesses and organizations share messages, gain visibility and increase market share using public relations and media marketing tools has changed dramatically over the past decade. If they don’t know it already, there’s an acronym I suggest all of our past, present and future clients get cozy with: PESO....

Four Fab PR Lessons, Courtesy of Our Not-for-Profit Clients

April was not only full of front-page worthy client news, PR wins, and agency-wide cheers; it was also full of valuable lessons. As many years of industry experience as we all have, individual and combined, it’s our shared client experiences that ensure we’re always keeping our creative juices flowing and...