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PRactical Pointers

PRactical Pointers

Media Moment – Dan Pietrafesa of Catholic New York

Members of the media and PR pros can be friends. Yes, really. That sentiment is the basis behind the “Media Moment,” a Q&A that gives our blog readers a better insight into some of our favorite journalists, reporters and media personalities. We ask some questions and our media pals weigh...

Media Moment – Tina Vaitkus of Pawling Public Radio

Members of the media and PR pros can be friends. Yes, really. That sentiment is the basis behind the “Media Moment,” a Q&A that gives our blog readers a better insight into some of our favorite journalists, reporters and media personalities. We ask some questions and our media pals weigh...

Why PESO is the Term all Businesses Should Care About

The way businesses and organizations share messages, gain visibility and increase market share using public relations and media marketing tools has changed dramatically over the past decade. If they don’t know it already, there’s an acronym I suggest all of our past, present and future clients get cozy with: PESO....

Four Fab PR Lessons, Courtesy of Our Not-for-Profit Clients

April was not only full of front-page worthy client news, PR wins, and agency-wide cheers; it was also full of valuable lessons. As many years of industry experience as we all have, individual and combined, it’s our shared client experiences that ensure we’re always keeping our creative juices flowing and...

The Precarious Partnership

Getting a business relationship off to a smooth start and ensuring that success continues are not always simple matters; in fact, they can be complicated. Why? My answer: business partnerships are like personal relationships. They’re wrought with expectations and assumptions that are often unspoken or unrealistic, and often, there’s too...

Public Speaking: Six Reasons to Fight the Fear

When comedian Jerry Seinfeld famously cracked a joke about most Americans preferring to be in the coffin at a funeral than delivering the eulogy, many of us laughed. There was familiar truth in Seinfeld’s humor: public speaking is the number-one fear in America ahead of – you guessed it –...

Stepping Up Sedentary Workweeks

Justin Feldman, Doctor of Physical Therapy Owner of Feldman Physical Therapy and Performance in LaGrange and Fishkill  Too often office work means hours of desk duty, where too many of us spend the bulk of our weekdays sitting in front of a computer, tap, tap, tapping away. Keeping still to...

Nine Ways to Nail Your Next Speaking Engagement

Once upon a time, an unprepared public speaker who was invited to a speaking engagement before a group of 9-year-olds, bombed big time. She arrived unprepared, failed to make clear points and talked too fast. The audience fidgeted and talked and otherwise fussed, and I, who, as you may have guessed...

Impact PR & Communications Promotes Two Team Members

Impact PR & Communications, Ltd., an award-winning Hudson Valley public relations firm, today announced the promotion of two of its team members. Karen Maserjian Shan has been named account manager and Nicole D’Aleo has been elevated to senior account executive. Both Shan and D’Aleo, who previously held the roles of...